SEO for Reputation Management
You’re likely already familiar with search engine optimization (SEO) and it’s sibling, pay-per-click (PPC). SEO is often compared to online public relations (PR) – with your goal to influence Google into believing your web content is algorithmically the best match for any related search query.
Meanwhile, PPC is strictly an advertising platform – you decide how much you wish to pay to have your web content listed as sponsored links alongside the corresponding organic search results. If you’ve dabbled in PPC campaigns of your own, or applied any SEO tactics to your web content, you’ve taken part in the industry known collectively as search engine marketing (SEM). SEM is extremely important to your online marketing campaign, and it’s use will help your company better reach the hundreds of millions of daily search engine users. However, SEO is the most useful in your efforts to expand your brand reach and connect your message with your stakeholders.
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