If your rankings haven’t recovered from Google Penguin yet, you’re looking for answers. By now, you’ve cleaned up onsite keyword spam, you’ve stopped participating in blog networks, and you’ve read a ton of articles about how to recover from Penguin, but nothing is working. The fortunate reality is that Penguin is simply an algorithm; a mathematical calculation that factors in different data sets to result in a “score” which is used to rank every Website you see in the search results. The first step to beating this algorithm is to understand it.

The primary method by which Penguin operates is by examining your inbound link profile metrics to detect what it deems to be “unnatural” activity, and the main signal of unnatural activity appears to revolve around anchor text. As such, if you’ve been hit by Penguin, then it’s likely due to an over-optimized inbound link profile, as determined by the distribution ratio of the anchor text in your inbound link profile.

LINK BUILDING



Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.