Start to explain seo to clients like this :
Explain SEO to clients by using the greatest metaphor ever
Start to explain seo to clients like this:
Your website is like an ambitious young man trying to meet lots of attractive women. Web users are like impressionable women who make a lot of bad choices with men. Google is like her parents. Using a search engine is similar to letting the woman’s parents pick suitors for her at a high society party.