Official Google Webmaster Central Blog: Reorganizing internal vs. external backlinks: Webmaster level: All Today we’re making a change to the way we categorize link data in Webmaster Tools . As you know, Webmaster Tools list...
Web 2.0 was referred to as this idea of the so-called Web as a platform. The concept was such that instead of thinking of the Web as a place where browsers viewed data through small windows on the readers' screens, the Web was actually the platform that allowed people to get things done. But this really didn't catch on. In fact, it's fairly hard to grasp what that really means.Later people started thinking of Web 2.0 as the programming tools used to create the Web pages that were considered cutting edge Web 2.0. This included AJAX and SOAP and other XML and JavaScript applications that allowed the readers to actually interact with the Web pages more like you would with an application on your desktop.
Cloaking generally means to present different version of web page contents from of search engines to search robots and human visitors based on their browser's user agent or IP address. It's a deceptive method used to cheat search engines in order to rank well for desired keywords.Not always but in most of the cases, cloaking is also used to trick users to visit certain websites based on their description in search engines. For example a user searching for some product may click on a website in search engine based on its description and title but the final website will not be the one described in SERP's. It will be a totally different one. Therefore, these practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines should be avoided.
