Start to explain seo to clients like this :

Explain SEO to clients by using the greatest metaphor ever

I have created the golden metaphor to explain SEO to clients.  I was trying to explain SEO to a non-technical 80 year old client (the single best businessperson I have ever met) and I came up with the following metaphor.

Start to explain seo to clients like this:

Your website is like an ambitious young man trying to meet lots of attractive women.  Web users are like impressionable women who make a lot of bad choices with men.  Google is like her parents.  Using a search engine is similar to letting the woman’s parents pick suitors for her at a high society party.


Explain SEO to clients by using this metaphor
IMG_2102 © by dbking
Then use these comparisons

Getting considered in the first place

The Party: The biggest part is being there, you have to show up at the party to meet the women.
The Internet: Your website has to be online to be found at all.

Standing out from the crowd, i.e. Keywords.

The Party: The woman (and her parents) are looking for something specific, be it a left handed Methodist that plays hockey, or a progressive biologist that loves ice fishing.
The Internet: Your website has to be about something specific, like finding unprofitable clients or a fun and easy way to share audio clips.

Staying out of bad neighborhoods

The Party: No one wants their daughter to be with some loser that spends all his time in the ghetto shooting meth.
The Internet: Your website should stay our of internet “bad neighborhoods” and avoid link exchanges and link farms.

2 Response to "Start to explain seo to clients like this :"

  1. Web developer ecommerce January 24, 2012 at 5:53 PM
    Great posting.The blog will be explain nice manner how to start it.Really useful information.Example should be very suitable.Thanks for it.
  2. Web developer ecommerce January 24, 2012 at 5:54 PM
    Great posting.The blog will be explain nice manner how to start it.Really useful information.Example should be very suitable.Thanks for it.

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