Meta Development Guidelines

 TITLE TAG 

The Title Tag should be no longer than 80 characters and should contain words and phrases that accurately describe the content of a page. Try to make the Title Tags located throughout your site unique and relevant. Every word in the Title should be contained somewhere in the page they are used for. In search results, Google currently displays only approximately 65 characters of the title - some engines display more. 

Example:

<TITLE>Title Tags, Meta Keywords, and Descriptions – Title Tag Guidelines</TITLE> 

NOTE : always remember to close your tags e.g.  
The TITLE tag can be found by viewing the html source of your page...it is always located before the <body> tag, between the <head> and </head> tags e.g.

<HTML>
<HEAD>
<TITLE>This is a title tag</TITLE>
</HEAD>
<BODY>
<p> page content</p>
</BODY>
</HTML> 

Remember to put title tag text on each page of your site. Most search engines don't just look at your index page. They spider the entire site. This will help increase your listings chances.

META KEYWORDS
  • Don’t “stuff” as many keywords as possible into the keywords meta tag
  • Don’t repeat the same keyword over and over 
  • Don’t put all your competitor’s company names into your keywords meta tag
  • Do research popular trending keywords for your products or service
  • Do include up to ten keywords that are relevant to the information on your Web page
  • Do add different keywords to each page of your website that are relevant to that page
Currently the total character count for your Meta Keyword Maximum should be 268-350. However, over 300 may not do any good. This number will help you in optimizing your web page without being penalized by the search engines. We generally use only 3 to 12 keywords or keyword phrases in our Meta Keyword Tags and always stay well below the recommended Meta Keyword maximum characters. Another useful hint is to start all keywords with a capital letter.

An example keyword would be "Meta Keyword Limit," not "meta keyword limit”,
The correct method is best described as: "Keyword comma space Keyword comma space Keyword" 
OR: literally: "Keyword, Keyword, Keyword"
OR: one version of Meta Keyword html  

Example: 

<meta name="keywords" content="Meta Keyword Optimization Checklist, Meta Tag and Keyword Optimization, Meta Keyword Optimization, Meta Keyword Maximum"/>


 Do not perform keyword stuffing in your Meta Keyword list, Meta Description Keyword or literally for any Meta optimization search engine strategy. It is also not a good idea to perform keyword stuffing in your web content. One more thing, over 80% of all on-line transactions begin with a keyword search.

 META DESCRIPTION

Meta Description Tag is written in the Header tag of your web page, followed by the Title Tag and the Meta Keywords Tag. Meta description tag is placed within the <HEAD></HEAD> tags just before the tag of the HTML in the webpage and the syntax of the Meta description tag is <META NAME =”CONTENT=”the meta description tag comes here.”>

Meta description tag should contain 150 characters or 25 words of information tat describe the content of the webpage or website. Search engines use the Meta description tag to display the website description the search engine result pages the following Meta description factors you should keep in mind and get the advantages of the Meta description tag.

This Meta description tag information is used to generate a description for the website in the search engine result pages.

These are few important points for writing a Goggle Meta Description Tag and you should remember few points when you are writing the Meta Description Tag:

  • Meta Description Tag should contain Max of 25 keywords length or approx 150 characters. Meta Description Tag should be the combination of primary keywords and secondary keywords / multiple keywords. 
  • Include main keyword or main keywords in the Meta description tag.
  • Try to cache the Meta description tag so that the visitors are compelled to click on the link in the search engines search results.
  • If you do not use the Meta description tag in the webpage, major search engines will take the first few lines in the first paragraph or sentences of the body f the webpage and use this Meta description in the description for the webpage instead of the Meta description of the webpage.
  • Don’t repeat the same keyword thrice in the Meta Description Tag.
  • At writing the Meta Description Tag use first letter is caps and remain letters are lower case keywords.
  • Meta Description Tag should be a couple of short sentences to a couple paragraphs long.
Meta Description Tag Syntax:

<Meta Name= “Description” Content: “the meta description tag.”>.


Here's a quick checklist to consider when writing tags:

Title:
  • Contains less than 80 characters - YES/NO? 
  • Uses important keywords and phrases - YES/NO? 
  • Describes what the page is about - YES/NO? 
  • Consistent with other content components - YES/NO? 
META Keywords:
  • Contains less than 250 characters - YES/NO?
  •  Uses important keywords and phrases - YES/NO? 
  • Minimal repetition of individual words - YES/NO? 
  • Consistent with other content components - YES/NO?
META Description:
  • Contains less than 250 characters - YES/NO?
  •  Uses important keywords and phrases - YES/NO? 
  • Describes what the page is about - YES/NO? 
  • Consistent with other content components - YES/NO?

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