Social Media Changed the Rules
Everyone is a publisher in the social media world of blogs, wikis, photos and video sharing, forums, and networks for meeting like-minded people. Social media are online tools and platforms that allow internet users to collaborate on content, share insights and experiences, and connect for business or pleasure. And we believe what we read from strangers in the social media: some 52% of survey respondents from developed nations said they find " a person like yourself" to provide the most credible information – equal only to the trust in doctors, and much higher than that from your CEO or company spokesperson (according to PR firm Edelman).
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