Start to explain seo to clients like this :
Explain SEO to clients by using the greatest metaphor ever
I have created the golden metaphor to explain SEO to clients. I was trying to explain SEO to a non-technical 80 year old client (the single best businessperson I have ever met) and I came up with the following metaphor.
Start to explain seo to clients like this:
Your website is like an ambitious young man trying to meet lots of attractive women. Web users are like impressionable women who make a lot of bad choices with men. Google is like her parents. Using a search engine is similar to letting the woman’s parents pick suitors for her at a high society party.
IMG_2102 © by dbking
Then use these comparisons
Getting considered in the first place
The Party: The biggest part is being there, you have to show up at the party to meet the women.
The Internet: Your website has to be online to be found at all.
Standing out from the crowd, i.e. Keywords.
The Party: The woman (and her parents) are looking for something specific, be it a left handed Methodist that plays hockey, or a progressive biologist that loves ice fishing.
The Internet: Your website has to be about something specific, like finding unprofitable clients or a fun and easy way to share audio clips.
Staying out of bad neighborhoods
The Party: No one wants their daughter to be with some loser that spends all his time in the ghetto shooting meth.
The Internet: Your website should stay our of internet “bad neighborhoods” and avoid link exchanges and link farms.
Source : http://goo.gl/zef3f
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